ALEX AND ANI® launches The Knight Charm Bracelet to Celebrate Year Up’s Mission and Impact; Proceeds will Help Expand Program’s Reach
Providence, Rhode Island (PRWeb) January 08, 2016 – Honoring Year Up’s innovative and effective approach to job training for disconnected young adults, ALEX AND ANI has designed a new charm bracelet called “The Knight,” which will be officially available for purchase on January 16th. This new bracelet will be launching as part of the CHARITY BY DESIGN collection where Year Up will receive twenty percent of the purchase price from each The Knight Charm bracelet sold, with a minimum donation of $25,000, between January 2016 and December 2016. Fans are being encouraged to take part in the exciting conversation on social media while having the chance to be one of the first to receive The Knight Charm Bangle starting tomorrow, January 9th, via a contest hosted on Twitter by ALEX AND ANI. Fans are invited to follow @alexandani and retweet their post going up at noon about the launch for the opportunity to win.
“We designed the 3D knight chess piece to represent the deliberate and necessary steps that young adults take throughout the Year Up program to reach their potential and enter a rewarding career,” said Nicki Maher, SVP of Global Brand Relations at ALEX AND ANI. “We’ve hosted eight Year Up interns at ALEX AND ANI since 2014 and are continually impressed with their perseverance, skills and talent, all of which are skills needed in the game of chess.”
One of the first Year Up graduates to work at ALEX AND ANI World Headquarters was hired in early 2015 as a full-time employee of the Global Brand Relations team. ALEX AND ANI also fully supports Year Up’s mentorship program by pairing its executives with students about to start their careers.
“We’re thrilled to partner with ALEX AND ANI as we continue to grow Year Up to reach even more young adults in need of an opportunity,” said Gerald Chertavian, Year Up Founder and CEO. “ALEX AND ANI has been an enthusiastic supporter of our program and students, and their new design will help spread awareness of Year Up across the US.”
Launched in Boston in 2000, Year Up currently has sites in 16 cities, including Providence. The program provides low-income young adults, ages 18-24, with six months of technical and professional skills training followed by a six-month corporate internship at companies like ALEX AND ANI. Eighty-five percent of graduates are employed or attending college fulltime within four months of completing the program, with average starting salaries of $36,000/year.
The Knight Charm Bangle benefiting Year Up will be available at ALEX AND ANI stores nationwide, alexandani.com and authorized retailers. The bangle will retail for $28.
About Year Up Inc.
Year Up’s mission is to close the Opportunity Divide by providing urban young adults with the skills, experience, and support that will empower them to reach their potential through professional careers and higher education. Year Up achieves this mission through a high support, high expectation model that combines marketable job skills, stipends, internships and college credits. Its holistic approach focuses on students’ professional and personal development to place these young adults on a viable path to economic self-sufficiency. Year Up currently serves more than 2,700 students a year at sites in Arizona, Atlanta, Baltimore, Boston, Chicago, Jacksonville, the National Capital Region, New York City, Philadelphia, Providence, Puget Sound, San Francisco Bay Area, and South Florida. To learn more, visit http://www.yearup.org or http://www.youtube.com/yearupinc.
About ALEX AND ANI
ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories designed to connect you. Carolyn Rafaelian, Founder, Creative Director and CEO designs each piece. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism into each product; ALEX AND ANI provides a vehicle for consumers to express their individuality. ALEX AND ANI is committed to giving back to the world that we live in. By using recycled materials with eco-conscious processes and through our CHARITY BY DESIGN division, ALEX AND ANI positively impacts our planet and our communities. CHARITY BY DESIGN has strengthened non-profit organizations through innovative partnerships and collaborative experiences resulting in donations of over $28 million. An Inc. 500 Company, ALEX AND ANI has retail stores in addition to retail partners worldwide. Its World Headquarters is located in the Greater Providence, Rhode Island area, where its products are designed and MADE IN AMERICA WITH LOVE. Please visit http://www.alexandani.com for more information.
*ALEX AND ANI will donate 20% of the purchase price* from each The Knight Charm sold, with a minimum donation of $25,000 between January 2016 and December 2016, to Year Up , whose mission offers economic access and opportunity to young adults as they move from poverty to a professional career in one year. *Purchase price includes sales to ALEX AND ANI retail and web customers, and authorized retailers. Purchase here.