Craig Underwood

Founding Board Member & Senior Director of National Accounts at Year Up

Craig Underwood, founder or co-founder of six for profit and nonprofit enterprises, was a pioneer in developing data-based customer loyalty programs and has been an innovator in the social media and nonprofit spaces.  He is an advisor to leading companies, venture capitalists and social entrepreneurs. Craig is currently serving as the Interim Director of Business Development for Year Up Jacksonville.  He was also a founding board member of Year Up.

Craig’s experience includes Founder and CEO of Sports Loyalty Systems, Founder and CEO of The LoyaltyGroup/ AIR MILES Canada, Co-Founder of Social Sphere Strategies and Partner at both Bain & Company and The Bridgespan Group, Bain’s nonprofit affiliate.  He has served on over 10 start-up, corporate and nonprofit boards.

Craig earned a BA in Political Science from West Virginia University, a Masters in Politics, Philosophy and Economics from Oxford University, where he was a Rhodes Scholar, and an MBA from the University of Chicago.  He lives with his two teenage children in Chestnut Hill, Massachusetts.  He is an active snowboarder, tennis player and cyclist.

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