Michael Stone serves as chairman of Beanstalk, a leading global brand licensing agency and part of the Diversified Agency Services division of Omnicom Group.
Michael has been a leader in all facets of licensing, developing brand extension programs for major multinational corporations, celebrities, sports and entertainment properties, as well as retail exclusive programs devoted to specific licensed properties.
Under Michael’s leadership, Beanstalk has been responsible for some of the most successful licensing programs of all time, including programs for Harley-Davidson, The Coca-Cola Company, AT&T, Ford Motor Company, Stanley Black & Decker, Procter & Gamble, and HGTV, among others. Additionally, he and his team conceived and implemented the ground-breaking and highly successful Mary-Kate and Ashley global fashion and lifestyle program, which achieved over a billion dollars in worldwide retail sales from 2000 to 2009. Michael and his agency are the recipients of 21 awards from the Licensing Industry Merchandisers’ Association (LIMA) for excellence in licensing.
Michael is a widely sought-after authority on licensing and is frequently cited in Advertising Age, USA Today, The Wall Street Journal, Bloomberg News, The New York Times and other top print and broadcast media outlets. Michael has also driven the development and implementation of several philanthropic programs at Beanstalk, including the Beanstalk Hands-On Volunteer Program and Beanstalk Charities.
Michael graduated from Hamilton College, where he currently serves on the Hamilton College Marketing Committee, and the Emory University School of Law. Michael is a regular guest lecturer on licensing.Read More