Senior Vice President at Federal Reserve Bank of Dallas
Alfreda Norman oversees the Bank’s communications and public outreach programs, which support economic growth and an increased understanding of the economy and the role of the Federal Reserve. She has responsibilities for corporate communications, publications/digital services, community development, economic education and financial institution relationship management. Before becoming a senior vice president, she served as vice president of community development at the Dallas Fed, promoting financial stability for lower-income communities and individuals. Prior to joining the Bank in 2004, Norman was one of the first neighborhood development officers hired by Bank of America in Texas, in charge of developing a strategic community development plan to extend credit to low- and moderate-income communities. In addition to banking, she has extensive experience working with the public and private sectors. She has held management positions at the City of Dallas Office of Cultural Affairs and The Container Store corporate headquarters in Dallas.
Norman is a board trustee at the Communities Foundation of Texas and chairs the philanthropy committee. She serves on the executive board of the Meadows School of the Arts at Southern Methodist University and is a board trustee and a member of the public affairs committee at Southwestern Medical Foundation. She is on the executive board of Big Thought and the advisory board of Year Up D/FW and is a member of the North Texas Asset Funders Network, Dallas Assembly and Executive Women’s Roundtable.
She earned a bachelor’s degree from Southern Methodist University and is a graduate of the University of Virginia’s Graduate School of Retail Banking.Read More