Fred Devereux

President of Central Regional Mobility at AT&T

Fred Devereux leads the retail sales and distribution teams in 16 states throughout the central United States. Fred’s team is almost 10,000 strong, and is responsible for operations, financial performance, and customer experience for AT&T’s mobility and entertainment businesses. Fred is an industry veteran with over 26 years of wireless telecommunications experience. He began his career in 1991 with Los Angeles Cellular, which later became part of AT&T. As Vice President of Sales for AT&T Wireless, he launched and managed the San Diego market from 1999 to 2002. He then moved to the Bay Area where he led the Northern California market as Vice President and General Manager for six years. From 2008 to 2017, Fred was the West Region President, overseeing AT&T’s retail sales and distribution in 13 western states, including Alaska and Hawaii. He led a team of nearly 7,000 employees and made a lasting impact on the region with his connection to his people, commitment to our customers, passion for sales, and drive for innovation. Fred has a Master’s degree in Business Administration from Chapman University and a Bachelor’s degree in Communication from Arizona State University. He and his family live in Dallas, Texas.

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